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Wellness online store, New Jersey

Lure Essentials

A New Jersey wellness brand selling cupping, skincare and massage products across the US and Canada wanted its own online store to grow beyond Amazon.

return on ad spend by month six, up from 1.8x
3.5xreturn on ad spend by month six, up from 1.8x
average return on Google ad spend
3.14xaverage return on Google ad spend
Detox foot pads and lymph cream from the store's product line

The challenge

  • Sales came through Amazon only, in a crowded e-commerce category
  • Inefficient ad spend after working with several previous agencies

What we did

  • Instagram, Facebook and TikTok management
  • Google Ads and Meta Ads with shopping campaigns
  • Optimized website and product listings

Results

  • Return on ad spend grew from 1.8x after two months to 3.5x after six
  • Better conversion and repeat purchases from shopping campaigns
  • Higher brand awareness from video campaigns

By channel

Google Ads
Average return on ad spend 3.14x, click-through rate 1%
Meta Ads
Average return on ad spend 2.7x, click-through rate 1.3%
Ad account summary: 198K clicks, 313.71% return on ad spend, $0.89 average cost per click, $175K spend
Google Ads: 313.71% return on ad spend (3.14x) on 198K clicks.
Store report of sales, sessions, orders and conversion rate for nine social ad campaigns, top campaign $35,225 in sales
Online store sales by Meta campaign. Campaign names are hidden.

One online presence that brings in high-quality traffic and turns it into recurring revenue.

“e50 Ads' expertise in social media and digital advertising turned our online shop into a high-performing sales channel.”

Lure Essentials

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Results from individual client campaigns. They do not guarantee the same results for every business.

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