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Catering service, New Jersey

MFood

A New Jersey catering company wanted to reach more local customers and start taking orders online.

cost per lead on Facebook and Instagram
$19.70cost per lead on Facebook and Instagram
click-through rate on Meta ads
4%click-through rate on Meta ads
Homepage of the catering website: premium catering and gourmet box delivery
The new website, with online ordering and payments.

The challenge

  • A limited digital footprint in a competitive local market
  • Social media engagement was not turning into orders

What we did

  • Instagram, Facebook and TikTok management
  • A new website with online payments
  • Google Maps local targeting with Google Ads, Meta Ads and shopping campaigns
  • Local content and a new online brand line

Results

  • Significant growth in online orders and event bookings
  • Online ordering with delivery launched
  • Higher engagement and conversion from targeted campaigns
  • 1.5% average click-through rate across Google and Facebook ads

By channel

Google Ads
Average cost per lead $65, average cost per click $0.32
Meta Ads
Average cost per lead $19.70, click-through rate 4%
Ad account summary: 2.59K clicks, 0.78% click-through rate, $0.32 average cost per click, $841 spend
Google Ads: 2.59K clicks at a $0.32 average cost per click.
Social ad chart of click-through rate on two placements, mostly between 2% and 8%
Meta Ads: click-through rate on Facebook and Instagram.

More online sales and a bigger share of the local market, at a lower cost than traditional marketing.

“e50 Ads delivered a comprehensive solution that brought our catering service to the forefront of our local market.”

Maryna ZavorotnaCEO, MFood

The full guide behind this case

Results from individual client campaigns. They do not guarantee the same results for every business.

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